Image campaign for care professions

Care staff are in desperate demand – this was the conclusion of the employers’ congress held in Bochum in the autumn of 2011. There is still a real lack of new employees in this field. On 1 March 2012 the Healthcare University of Applied Sciences (hsg) therefore started an image campaign for their degree course in nursing care. On their microsite at there is information about the image campaign which aims to improve the image of care professions in general and to make the nursing care degree course at the hsg in Bochum better known.

“In posters, ecards and a video clip for cinemas we show the reasons why young and motivated people study nursing care at the hsg”, explains the hsg President Prof. Dr. Anne Friedrichs. The image campaign for the degree course in nursing care will run until the middle of June 2012. The campaign will be visible in adverts and posters, City Light posters, postcards, ecards and on a tram. For at least two months a video clip ad will also run in cinemas in Bochum and neighbouring cities.

Vera Evelt, Head of Marketing at the hsg: “The main characters in our campaign our four hsg-nursing care students who explain why they study nursing care at the hsg and how they benefit from it. We have put the focus on the students in this campaign so that school leavers can identify with them. We want to reach young people in the whole Ruhr Region and beyond at the places where they spend their free time, in cafés, pubs, restaurants and the cinema”. You can find more information about the image campaign at:

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